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We created this Privacy Policy (version 25.12.2020-111596054), to declare which information we collect, how we use data and which options the users of our website have, according to the guidelines of the General Data Protection Regulation (EU) 2016\/679<\/a><\/p>\n Unfortunately, these subjects sound rather technical due to their nature, but we have put much effort into describing the most important things as simply and clearly as possible.<\/p>\n Every time you visit a website nowadays, certain information is automatically created and saved, just as it happens on this website.<\/p>\n Whenever you visit our website such as you are doing right now, our webserver (computer on which this website is saved\/stored) automatically saves data such as<\/p>\n in files (webserver-logfiles).<\/p>\n Generally, webserver-logfiles stay saved for two weeks and then get deleted automatically. We do not pass this information to others, but we cannot exclude the possibility that this data will be looked at in case of illegal conduct.<\/p>\n Our website uses HTTP-cookies to store user-specific data. Every time you surf the internet, you use a browser. Common browsers are for example Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text-files in your browser. These files are called cookies.<\/p>\n What should not be dismissed, is that cookies are very useful little helpers. Nearly all websites use cookies. More accurately speaking these are HTTP-cookies, since there are also different cookies for other uses. http-cookies are small files which our website stores on your computer. These cookie files are automatically put into the cookie-folder, which is like the \u201cbrain\u201d of your browser. A cookie consists of a name and a value. Moreover, to define a cookie, one or multiple attributes must be specified.<\/p>\n Cookies save certain parts of your user data, such as e.g. language or personal page settings. When you re-open our website, your browser submits these \u201cuser specific\u201d information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are familiar to. In some browsers every cookie has its own file, in others such as Firefox, all cookies are stored in one single file.<\/p>\n There are both first-party cookies and third-party coookies. First-party cookies are created directly by our site, while third-party cookies are created by partner-websites (e.g. Google Analytics). Every cookie is individual, since every cookie stores different data. The expiration time of a cookie also varies \u2013 it can be a few minutes, or up to a few years. Cookies are no software-programs and contain no computer viruses, trojans or any other malware. Cookies also cannot access your PC\u2019s information.<\/p>\n This is an example of how cookie-files can look:<\/p>\n name:<\/strong> _ga A browser should support these minimum sizes:<\/p>\n What exact cookies we use, depends on the used services. We will explain this in the following sections of the Privacy Policy statement. Firstly, we will briefly focus on the different types of HTTP-cookies.<\/p>\n There are 4 different types of cookies:<\/p>\n Essential Cookies Purposive Cookies Target-orientated Cookies Advertising Cookies Upon your first visit to a website you are usually asked which of these cookie-types you want to accept. Furthermore, this decision will of course also be saved in a cookie.<\/p>\n You yourself take the decision if and how you want to use cookies. Thus, no matter what service or website cookies are from, you always have the option to delete, deactivate or only partially allow them. Therefore, you can for example block cookies of third parties but allow any other cookies.<\/p>\n If you want change or delete cookie-settings and would like to determine which cookies have been saved to your browser, you can find this info in your browser-settings:<\/p>\n Chrome: Clear, enable and manage cookies in Chrome <\/a><\/p>\n Safari: Manage cookies and website data in Safari <\/a><\/p>\n Firefox: Clear cookies and site data in Firefox <\/a><\/p>\n Internet Explorer: Delete and manage cookies <\/a><\/p>\n Microsoft Edge: Delete cookies in Microsoft Edge <\/a><\/p>\n If you generally do not want to allow any cookies at all, you can set up your browser in a way, to notify you whenever a potential cookie is about to be set. This gives you the opportunity to manually decide to either permit or deny the placement of every single cookie. The settings for this differ from browser to browser. Therefore, it might be best for you to search for the instructions in Google. If you are using Chrome, you could for example put the search phrase \u201cdelete cookies Chrome\u201d or \u201cdeactivate cookies Chrome\u201d into Google.<\/p>\n There is a \u201ccookie policy\u201d that has been in place since 2009. It states that the storage of cookies requires the user\u2019s consent. However, among the countries of the EU, these guidelines are often met with mixed reactions. In Austria the guidelines have been implemented in \u00a7 96 section 3 of the Telecommunications Act (TKG).<\/p>\n If you want to learn more about cookies and do not mind technical documentation, we recommend https:\/\/tools.ietf.org\/html\/rfc6265<\/a>, the Request for Comments of the Internet Engineering Task Force (IETF) called \u201cHTTP State Management Mechanism\u201d.<\/p>\n Any personal data you electronically submit to us on this website, such as your name, email address, home address or other personal information you provide via the transmission of a form or via any comments to the blog, are solely used for the specified purpose and get stored securely along with the respective submission times and IP-address. These data do not get passed on to third parties.<\/p>\n Therefore, we use personal data for the communication with only those users, who have explicitly requested being contacted, as well as for the execution of the services and products offered on this website. We do not pass your personal data to others without your approval, but we cannot exclude the possibility this data will be looked at in case of illegal conduct.<\/p>\n If you send us personal data via email \u2013 and thus not via this website \u2013 we cannot guarantee any safe transmission or protection of your data. We recommend you, to never send confidential data via email.<\/p>\n You are granted the following rights in accordance with the provisions of the GDPR<\/a> (General Data Protection Regulation) and the Austrian Data Protection Act (DSG)<\/a>:<\/p>\n If you think that the processing of your data violates the data protection law, or that your data protection rights have been infringed in any other way, you can lodge a complaint with your respective regulatory authority. For Austria this is the data protection authority, whose website you can access at https:\/\/www.data-protection-authority.gv.at\/<\/a>.<\/p>\n In the following Privacy Policy, we will inform you on if and how we evaluate the data of your visit to this website. The evaluation is generally made anonymously, and we cannot link to you personally based on your behaviour on this website.<\/p>\n You can find out more about how to disagree with the evaluation of visitor data, in the Privacy Policy below.<\/p>\n We use https to transfer information on the internet in a tap-proof manner (data protection through technology design Article 25 Section 1 GDPR<\/a>). With the use of TLS (Transport Layer Security), which is an encryption protocol for safe data transfer on the internet, we can ensure the protection of confidential information. You can recognise the use of this safeguarding tool by the little lock-symbol, which is situated in your browser\u2019s top left corner, as well as by the use of the letters https (instead of http) as a part of our web address.<\/p>\n On our website we use Google Fonts, from the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA).<\/p>\n To use Google Fonts, you must log in and set up a password. Furthermore, no cookies will be saved in your browser. The data (CSS, Fonts) will be requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, all requests for CSS and fonts are fully separated from any other Google services. If you have a Google account, you do not need to worry that your Google account details are transmitted to Google while you use Google Fonts. Google records the use of CSS (Cascading Style Sheets) as well as the utilised fonts and stores these data securely. We will have a detailed look at how exactly the data storage works.<\/p>\n Google Fonts (previously Google Web Fonts) is a list of over 800 fonts which href=\u201dhttps:\/\/en.wikipedia.org\/wiki\/Google?tid=111596054\u201d>Google LLC provides its users for free.<\/p>\n Many of these fonts have been published under the SIL Open Font License license, while others have been published under the Apache license. Both are free software licenses.<\/p>\n With Google Fonts we can use different fonts on our website and do not have to upload them to our own server. Google Fonts is an important element which helps to keep the quality of our website high. All Google fonts are automatically optimised for the web, which saves data volume and is an advantage especially for the use of mobile terminal devices. When you use our website, the low data size provides fast loading times. Moreover, Google Fonts are secure Web Fonts. Various image synthesis systems (rendering) can lead to errors in different browsers, operating systems and mobile terminal devices. These errors could optically distort parts of texts or entire websites. Due to the fast Content Delivery Network (CDN) there are no cross-platform issues with Google Fonts. All common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) are supported by Google Fonts, and it reliably operates on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We also use Google Fonts for presenting our entire online service as pleasantly and as uniformly as possible.<\/p>\n Whenever you visit our website, the fonts are reloaded by a Google server. Through this external cue, data gets transferred to Google\u2019s servers. Therefore, this makes Google recognise that you (or your IP-address) is visiting our website. The Google Fonts API was developed to reduce the usage, storage and gathering of end user data to the minimum needed for the proper depiction of fonts. What is more, API stands for \u201eApplication Programming Interface\u201c and works as a software data intermediary.<\/p>\n Google Fonts stores CSS and font requests safely with Google, and therefore it is protected. Using its collected usage figures, Google can determine how popular the individual fonts are. Google publishes the results on internal analysis pages, such as Google Analytics. Moreover, Google also utilises data of ist own web crawler, in order to determine which websites are using Google fonts. This data is published in Google Fonts\u2019 BigQuery database. Enterpreneurs and developers use Google\u2019s webservice BigQuery to be able to inspect and move big volumes of data.<\/p>\n One more thing that should be considered, is that every request for Google Fonts automatically transmits information such as language preferences, IP address, browser version, as well as the browser\u2019s screen resolution and name to Google\u2019s servers. It cannot be clearly identified if this data is saved, as Google has not directly declared it.<\/p>\n Google saves requests for CSS assets for one day in a tag on their servers, which are primarily located outside of the EU. This makes it possible for us to use the fonts by means of a Google stylesheet. With the help of a stylesheet, e.g. designs or fonts of a website can get changed swiftly and easily.<\/p>\n Any font related data is stored with Google for one year. This is because Google\u2019s aim is to fundamentally boost websites\u2019 loading times. With millions of websites referring to the same fonts, they are buffered after the first visit and instantly reappear on any other websites that are visited thereafter. Sometimes Google updates font files to either reduce the data sizes, increase the language coverage or to improve the design.<\/p>\n The data Google stores for either a day or a year cannot be deleted easily. Upon opening the page this data is automatically transmitted to Google. In order to clear the data ahead of time, you have to contact Google\u2019s support at https:\/\/support.google.com\/?hl=en-GB&tid=111596054<\/a>. The only way for you to prevent the retention of your data is by not visiting our website.<\/p>\n Unlike other web fonts, Google offers us unrestricted access to all its fonts. Thus, we have a vast sea of font types at our disposal, which helps us to get the most out of our website. You can find out more answers and information on Google Fonts at https:\/\/developers.google.com\/fonts\/faq?tid=111596054<\/a>. While Google does address relevant elements on data protection at this link, it does not contain any detailed information on data retention. On https:\/\/policies.google.com\/privacy?hl=en-GB<\/a> you can read more about what data is generally collected by Google and what this data is used for.<\/p>\n We use the tracking and analysis tool Google Analytics (GA) of the US-American company Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google Analytics collects data on your actions on our website. Whenever you click a link for example, this action is saved in a cookie and transferred to Google Analytics. With the help of reports which we receive from Google Analytics, we can adapt our website and our services better to your wishes. In the following, we will explain the tracking tool in more detail, and most of all, we will inform you what data is saved and how you can prevent this.<\/p>\n Google Analytics is a tracking tool with the purpose of conducting data traffic analysis of our website. For Google Analytics to work, there is a tracking code integrated to our website. Upon your visit to our website, this code records various actions you perform on your website. As soon as you leave our website, this data is sent to the Google Analytics server, where it is stored.<\/p>\n Google processes this data and we then receive reports on your user behaviour. These reports can be one of the following:<\/p>\n The objective of our website is clear: We want to offer you the best possible service. Google Analytics\u2019 statistics and data help us with reaching this goal.<\/p>\n Statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimise our page in a way, that makes it easier to be found by interested people on Google. On the other hand, the data helps us to get a better understanding of you as our visitor. Therefore, we can very accurately find out what we must improve on our website, in order to offer you the best possible service. The analysis of that data also enables us to carry out our advertising and marketing measures in a more individual and more cost-effective way. After all, it only makes sense to show our products and services exclusively to people who are interested in them.<\/p>\n With the aid of a tracking code, Google Analytics creates a random, unique ID which is connected to your browser cookie. That way, Google Analytics recognises you as a new user. The next time you visit our site, you will be recognised as a \u201crecurring\u201d user. All data that is collected gets saved together with this very user ID. Only this is how it is made possible for us to evaluate and analyse pseudonymous user profiles.<\/p>\n Your interactions on our website are measures by tags such as cookies and app instance IDs. Interactions are all kinds of actions that you perform on our website. If you are also using other Google systems (such as a Google Account), data generated by Google Analytics can be linked with third-party cookies. Google does not pass on any Google Analytics data, unless we as the website owners authorise it. In case it is required by law, exceptions can occur.<\/p>\n The following cookies are used by Google Analytics:<\/p>\n Name:<\/strong> _ga Name:<\/strong> _gid Name:<\/strong> _gat_gtag_UA_ Name:<\/strong> AMP_TOKEN Name:<\/strong> __utma Name:<\/strong> __utmt Name:<\/strong> __utmb Name:<\/strong> __utmc Name:<\/strong> __utmz Name:<\/strong> __utmv Note:<\/strong> This list is by no means exhaustive, since Google are repeatedly changing the use of their cookies.<\/p>\n Below we will give you an overview of the most important data that can be evaluated by Google Analytics:<\/p>\n Heatmaps:<\/strong> Google creates so-called Heatmaps an. These Heatmaps make it possible to see the exact areas you click on, so we can get information on what routes you make on our website.<\/p>\n Session duration:<\/strong> Google calls the time you spend on our website without leaving it session duration. Whenever you are inactive for 20 minutes, the session ends automatically.<\/p>\n Bounce rate<\/strong> If you only look at one page of our website and then leave our website again, it is called a bounce.<\/p>\n Account creation:<\/strong> If you create an account or make an order on our website, Google Analytics collects this data.<\/p>\n IP-Address:<\/strong> The IP address is only shown in a shortened form, to make it impossible to clearly allocate it.<\/p>\n Location:<\/strong> Your approximate location and the country you are in can be defined by the IP address. This process is called IP location determination.<\/p>\n Technical information:<\/strong> Information about your browser type, your internet provider and your screen resolution are called technical information.<\/p>\n Source:<\/strong> Both, Google Analytics as well as ourselves, are interested what website or what advertisement led you to our site.<\/p>\n Further possibly stored data includes contact data, potential reviews, playing media (e.g. when you play a video on our site), sharing of contents via social media or adding our site to your favourites. This list is not exhaustive and only serves as general guidance on Google Analytics\u2019 data retention.<\/p>\n Google has servers across the globe. Most of them are in America and therefore your data is mainly saved on American servers. Here you can read detailed information on where Google\u2019s data centres are located: https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=en<\/a><\/p>\n Your data is allocated to various physical data mediums. This has the advantage of allowing to retrieve the data faster, and of protecting it better from manipulation. Every Google data centre has respective emergency programs for your data. Hence, in case of a hardware failure at Google or a server error due to natural disasters, the risk for a service interruption stays relatively low.<\/p>\n Google Analytics has a 26 months standardised period of retaining your user data. After this time, your user data is deleted. However, we have the possibility to choose the retention period of user data ourselves. There are the following five options:<\/p>\n As soon as the chosen period is expired, the data is deleted once a month. This retention period applies to any of your data which is linked to cookies, user identification and advertisement IDs (e.g. cookies of the DoubleClick domain). Any report results are based on aggregated information and are stored independently of any user data. Aggregated information is a merge of individual data into a single and bigger unit.<\/p>\n Under the provisions of the European Union\u2019s data protection law, you have the right to obtain information on your data and to update, delete or restrict it. With the help of a browser add on that can deactivate Google Analytics\u2019 JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download this add on at https:\/\/tools.google.com\/dlpage\/gaoptout?hl=en-GB<\/a>. Please consider that this add on can only deactivate any data collection by Google Analytics.<\/p>\n Should you generally want to deactivate, delete or manage all cookies (independently of Google Analytics), you can use one of the guides that are available for any browser:<\/p>\n Chrome: Clear, enable and manage cookies in Chrome <\/a><\/p>\n Safari: Manage cookies and website data in Safari <\/a><\/p>\n Firefox: Clear cookies and site data in Firefox <\/a><\/p>\n Internet Explorer: Delete and manage cookies <\/a><\/p>\n Microsoft Edge: Delete cookies in Microsoft Edge <\/a><\/p>\n Google Analytics is an active participant of the EU-U.S. Privacy Shield Framework, which regulates correct and save transfer of personal data. We have turned on Google Analytics\u2019 functions for advertising reports. These reports on demographic characteristics and interests contain details about age, gender and interests. Through them we can get a better picture of our users \u2013 without being able to allocate any data to individual persons. You can learn more about advertising functions at auf https:\/\/support.google.com\/analytics\/answer\/3450482?hl=en&%3Butm_id=ad<\/a>.<\/p>\n You can terminate the use of your Google Account\u2019s activities and information in \u201cAds Settings\u201d at https:\/\/adssettings.google.com\/authenticated<\/a> via a checkbox.<\/p>\n By clicking on the following deactivation link<\/strong> you can prevent Google from tracking your further visits. Caution: The deletion of cookies, the use of your browser\u2019s incognito\/private mode or the use of a different browser may lead to your data being collected again.<\/p>\n Deactivate Google Analytics<\/a><\/p>\n By accepting the amendment on data processing in Google Analytics, we entered a contract with Google concerning the use of Google Analytics.<\/p>\n You can find out more about the amendment on data processing for Google Analytics here: https:\/\/support.google.com\/analytics\/answer\/3379636?hl=en&utm_id=ad<\/a><\/p>\n We have activated Google signals in Google Analytics. Through this, any existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) are updated, to result in the summary and anonymisation of your data, should you have permitted personalised ads in your Google Account.<\/p>\n The special aspect of this is that it involves cross-device tracking. That means your data can be analysed across multiple devices. Through the activation of Google signals, data is collected and linked to the Google account. For example, it enables Google to recognise when you look at a product on a smartphone and later buy the product on a laptop. Due to activating Google signals, we can start cross-device remarketing campaigns, which would otherwise not be possible to this extent. Remarketing means, that we can show you our products and services across other websites as well.<\/p>\n Moreover, further visitor data such as location, search history, YouTube history and data about your actions on our website are collected in Google Analytics. As a result, we receive improved advertising reports and more useful information on your interests and demographic characteristics. These include your age, the language you speak, where you live or what your gender is. Certain social criteria such as your job, your marital status or your income are also included. All these characteristics help Google Analytics to define groups of persons or target audiences.<\/p>\n Those reports also help us to better assess your behaviour, as well as your wishes and interests. As a result, we can optimise and customise our products and services for you. By default, this data expires after 26 months. Please consider, that this data is only collected if you have agreed to personalised advertisement in your Google Account. The retained information is always exclusively summarised and anonymous data, and never any data on individual persons. You can manage or delete this data in your Google Account.<\/p>\n We use Facebook\u2019s Facebook pixel on our website. For that, we have implemented a code on our website. The Facebook pixel is a segment of a JavaScript code, which, in case you arrived on our website via Facebook ads, loads an array or functions that enable Facebook to track your user actions. For example, if you buy a product on our website, the Facebook pixel is triggered and then saves your actions on our website in one or more cookies. These cookies enable Facebook to match your user data (customer data such as IP address, user ID) with the data of your Facebook account. After that, Facebook deletes your data again. The collected data is anonymous as well as inaccessible and can only be used for ad placement purposes. If you are a Facebook user and you are logged in, your visit to our website is automatically assigned to your Facebook user account.<\/p>\n We exclusively want to show our products or services to persons, who are interested in them. With the aid of the Facebook pixel, our advertising measures can get better adjusted to your wishes and interests. Therefore, Facebook users get to see suitable advertisement (if they allowed personalised advertisement). Moreover, Facebook uses the collected data for analytical purposes and for its own advertisements.<\/p>\n In the following we will show you the cookies, which were set on a test page through the integration of the Facebook pixel. Please consider that these cookies are only examples. Depending on the interaction that is made on our website, different cookies are set.<\/p>\n Name:<\/strong> _fbp Name:<\/strong> fr Name:<\/strong> comment_author_50ae8267e2bdf1253ec1a5769f48e062111596054-3 Name:<\/strong> comment_author_url_50ae8267e2bdf1253ec1a5769f48e062 Name:<\/strong> comment_author_email_50ae8267e2bdf1253ec1a5769f48e062 Note: <\/strong>The above-mentioned cookies relate to an individual user behaviour. Moreover, especially concerning the usage of cookies, changes at Facebook can never be ruled out.<\/p>\n If you are registered at Facebook, you can change the settings for advertisements yourself at https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen<\/a>. If you are not a Facebook user, you can manage your user based online advertising at https:\/\/www.youronlinechoices.com\/uk\/your-ad-choices<\/a>. You have the option to activate or deactivate any providers there.<\/p>\n If you want to learn more about Facebook\u2019s data protection, we recommend you the view the company\u2019s in-house data policies at https:\/\/www.facebook.com\/policy.php<\/a>.<\/p>\n Along with Facebook\u2019s pixel function, we have also activated the automatic advanced matching. This function allows us to send hashed emails, names, genders, cities, states, postcodes and dates of birth or telephone numbers as additional information to Facebook, provided you have made them available to us. This activation gives us the opportunity, to customise advertising campaigns even better to persons who are interested in our services or products.<\/p>\n We use selected Facebook tools on our website. Facebook is a social media network of the company Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the aid of this tool we can provide the best possible offers to you and anyone interested in our products and services. In the following we will give you an overview on the different Facebook tools, as well as on what data is sent to Facebook and how you can delete these data.<\/p>\n Along with many other products, Facebook also offers so called \u201cFacebook Business Tools\u201d. This is Facebook\u2019s official name for the tools, but it is not very common. Therefore, we decided to merely call them \u201cFacebook tools\u201d. They include the following:<\/p>\n With these tools Facebook can extend its services and is able to receive information on user activities outside of Facebook.<\/p>\n We only want to show our services and products to people who are genuinely interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, to be able to show suitable adverts to users, Facebook requires additional information on people\u2019s needs and wishes. Therefore, information on the user behaviour (and contact details) on our website, are provided to Facebook. Consequently, Facebook can collect better user data and is able to display suitable adverts for our products or services. Thanks to the tools it is possible to create targeted, customised ad campaigns of Facebook.<\/p>\n Facebook calls data about your behaviour on our website \u201cevent data\u201d and uses them for analytics services. That way, Facebook can create \u201ccampaign reports\u201d about our ad campaigns\u2019 effectiveness on our behalf. Moreover, by analyses we can get a better insight in how you use our services, our website or our products. Therefore, some of these tools help us optimise your user experience on our website. With the social plugins for instance, you can share our site\u2019s contents directly on Facebook.<\/p>\n With the use of the Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be transmitted.<\/p>\n Facebook uses this information to match the data with the data it has on you (if you are a Facebook member). However, before the customer data is transferred to Facebook, a so called \u201cHashing\u201d takes place. This means, that a data record of any size is transformed into a string of characters, which also has the purpose of encrypting data.<\/p>\n Moreover, not only contact data, but also \u201cevent data\u201c is transferred. These data are the information we receive about you on our website. To give an example, it allows us to see what subpages you visit or what products you buy from us. Facebook does not disclose the obtained information to third parties (such as advertisers), unless the company has an explicit permission or is legally obliged to do so. Also, \u201cevent data\u201c can be linked to contact information, which helps Facebook to offer improved, customised adverts. Finally, after the previously mentioned matching process, Facebook deletes the contact data.<\/p>\n To deliver optimised advertisements, Facebook only uses event data, if they have been combined with other data (that have been collected by Facebook in other ways). Facebook also uses event data for the purposes of security, protection, development and research. Many of these data are transmitted to Facebook via cookies. Cookies are little text files, that are used for storing data or information in browsers. Depending on the tools used, and on whether you are a Facebook member, a different number of cookies are placed in your browser. In the descriptions of the individual Facebook tools we will go into more detail on Facebook cookies. You can also find general information about the use of Facebook cookies at https:\/\/www.facebook.com\/policies\/cookies<\/a>.<\/p>\n Facebook fundamentally stores data, until they are no longer of use for their own services and products. Facebook has servers for storing their data all around the world. However, customer data is cleared within 48 hours after they have been matched with their own user data.<\/p>\n In accordance with the General Data Protection Regulation (GDPR) you have the right of information, rectification, transfer and deletion of your data.<\/p>\n The collected data is only fully deleted, when you delete your entire Facebook account. Deleting your Facebook account works as follows:<\/p>\n 1) Click on settings in the top right side in Facebook.<\/p>\n 2) Then, click \u201cYour Facebook information\u201c in the left column.<\/p>\n 3) Now click on \u201cDeactivation and deletion\u201d.<\/p>\n 4) Choose \u201cPermanently delete account\u201c and then click on \u201cContinue to account deletion\u201c.<\/p>\n 5) Enter your password, click on \u201ccontinue\u201c and then on \u201cDelete account\u201c.<\/p>\n The retention of data Facebook receives via our site is done via cookies (e.g. with social plugins), among others. You can deactivate, clear or manage both all and individual cookies in your browser. How this can be done differs depending on the browser you use. The following instructions show, how to manage cookies in your browser:<\/p>\n Chrome: Clear, enable and manage cookies in Chrome <\/a><\/p>\n Safari: Manage cookies and website data in Safari <\/a><\/p>\n Firefox: Clear cookies and site data in Firefox <\/a><\/p>\n Internet Explorer: Delete and manage cookies <\/a><\/p>\n Microsoft Edge: Delete cookies in Microsoft Edge <\/a><\/p>\n If you generally do not want to allow any cookies at all, you can set up your browser to notify you whenever a cookie is about to be set. This gives you the opportunity to decide upon the permission or deletion of every single cookie.<\/p>\n Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates correct and secure transfer of personal data. You can find more information at https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC<\/a>. We hope we could give you an understanding of the most important information about the use of Facebook tools and data processing. If you want to find out more on how Facebook use your data, we recommend reading the data policies at https:\/\/www.facebook.com\/about\/privacy\/update<\/a>.<\/p>\n We have integrated functions of Instagram to our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Since 2012, Instagram is a subsidiary company of Facebook Inc. and is a part of Facebook\u2019s products. The inclusion of Instagram\u2019s contents on our website is called embedding. With this, we can show you Instagram contents such as buttons, photos or videos directly on our website. If you open websites of our online presence, that have an integrated Instagram function, data gets transmitted to, as well as stored and processed by Instagram. Instagram uses the same systems and technologies as Facebook. Therefore, your data will be processed across all Facebook firms.<\/p>\n In the following, we want to give you a more detailed insight on why Instagram collects data, what data these are and how you can control data processing. As Instagram belongs to Facebook Inc., we have, on the one hand received this information from the Instagram guidelines, and on the other hand from Facebook\u2019s Data Policy.<\/p>\n Instagram is one of the most famous social media networks worldwide. Instagram combines the benefits of a blog with the benefits of audio-visual platforms such as YouTube or Vimeo. To \u201cInsta\u201c (how the platform is casually called by many users) you can upload photos and short videos, edit them with different filters and also share them to other social networks. Also, if you do not want to be active on Instagram yourself, you can just follow other interesting users.<\/p>\n Instagram is a social media platform whose success has skyrocketed within recent years. Naturally, we have also reacted to this boom. We want you to feel as comfortable as possible on our website. Therefore, we attach great importance to diversified contents. With the embedded Instagram features we can enrich our content with helpful, funny or exciting Instagram contents. Since Instagram is a subsidiary company of Facebook, the collected data can also serve us for customised advertising on Facebook. Hence, only persons who are genuinely interested in our products or services can see our ads.<\/p>\n Instagram also uses the collected data for tracking and analysis purposes. We receive summarised statistics and therefore more insight to your wishes and interests. It is important to mention that these reports do not identify you personally.<\/p>\n Whenever you land on one of our sites, which have Instagram functions (i.e. Instagram photos or plugins) integrated to them, your browser automatically connects with Instagram\u2019s servers. Thereby, data is sent to, as well as saved and processed by Instagram. This always happens, whether you have an Instagram account or not. Moreover, it includes information on our website, your computer, your purchases, the advertisements you see and on how you use our offer. The date and time of your interaction is also stored. If you have an Instagram account or are logged in, Instagram saves significantly more data on you.<\/p>\n Facebook distinguishes between customer data and event data. We assume this is also the case for Instagram. Customer data are for example names, addresses, phone numbers and IP addresses. These data are only transmitted to Instagram, if they have been \u201chashed\u201d first. Thereby, a set of data is transformed into a string of characters, which encrypts any contact data. Moreover, the aforementioned \u201cevent data\u201c (data on your user behaviour) is transmitted as well. It is also possible, that contact data may get combined with event data. The collected data data is matched with any data Instagram already has on you.<\/p>\n Furthermore, the gathered data are transferred to Facebook via little text files (cookies) which usually get set in your browser. Depending on the Instagram function used, and whether you have an Instagram account yourself, the amount of data that gets stored varies.<\/p>\n We assume data processing on Instagram works the same way as on Facebook. Therefore, if you have an account on Instagram or have visited www.instagram.com<\/a>, Instagram has set at least one cookie. If this is the case, your browser uses the cookie to send information to Instagram, as soon as you come across an Instagram function. No later than 90 days (after matching) the data is deleted or anonymised. Even though we have studied Instagram\u2019s data processing in-depth, we cannot tell for sure what exact data Instagram collects and retains.<\/p>\n In the following we will show you a list of the least cookies placed in your browser when click on an Instagram function (e.g. button or an Insta picture). In our test we assume you do not have an Instagram account, since if you would be logged in to your Instagram account, your browser would place significantly more cookies. Name: <\/strong>csrftoken Name: <\/strong>mid Name:<\/strong> fbsr_111596054124024 Name:<\/strong> rur Name:<\/strong> urlgen Note:<\/strong> We do not claim this list to be exhaustive. The cookies that are placed in each individual case, depend on the functions embedded as well as on your use of Instagram.<\/p>\n Instagram shares the information obtained within the Facebook businesses with external partners and persons you are globally connected with. Data processing is done according to Facebook\u2019s internal data policy. Your data is distributed to Facebook\u2019s servers across the world, partially for security reasons. Most of these servers are in the USA.<\/p>\n Thanks to the General Data Protection Regulation (GDPR), you have the right of information, rectification, transfer and deletion of your data. Furthermore, you can manage your data in Instagram\u2019s settings. If you want to delete your data on Instagram completely, you will have to delete your Instagram account permanently.<\/p>\n And this is how an Instagram account can be deleted:<\/p>\n First, open the Instagram app. Then, navigate to your profile page, select the three bars in the top right, choose \u201cSettings\u201d and then click \u201cHelp\u201d. Now, you will be redirected to the company\u2019s website, where you must click on \u201cManaging Your Account\u201d and then \u201cDelete Your Account\u201d.<\/p>\n When you delete your account completely, Instagram deletes posts such as your photos and status updates. Any information other people shared about you are not a part of your account and do therefore not get deleted.<\/p>\n As mentioned before, Instagram primarily stores your data via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, managing them varies a bit. We will show you the instructions of the most relevant browsers here.<\/p>\n Chrome: Clear, enable and manage cookies in Chrome <\/a><\/p>\n Safari: Manage cookies and website data in Safari <\/a><\/p>\n Firefox: Clear cookies and site data in Firefox <\/a><\/p>\n Internet Explorer: Delete and manage cookies <\/a><\/p>\n Microsoft Edge: Delete cookies in Microsoft Edge <\/a><\/p>\n Generally, you can set your browser to notify you whenever a cookie is about to be set. Then you can individually decide upon the permission of every cookie.<\/p>\n Instagram is a subsidiary company of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework regulates correct transfer between the USA and the European Union. At https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC <\/a>you can find out more about this. We gave our best to make you familiar with the most important information on data processing by Instagram. At https:\/\/help.instagram.com\/519522125107875<\/a> you can find out more on Instagram\u2019s data policies.<\/p>\n On our website we use the AdSimple Cookie Manager of the software development and online marketing company AdSimple GmbH, Fabriksgasse 20, 2230 G\u00e4nserndorf, Austria. The AdSimple Cookie Manager offers us, among other things, the opportunity to provide you with a cookie notice that is comprehensive and compliant with data protection laws. This gives you the opportunity to decide which cookies you want to allow or deny. By using this software, data is sent from you to AdSimple, where it is stored. In this privacy policy we inform you on why we use the AdSimple Cookie Manager, which data is transferred and stored and how you can prevent this data transfer.<\/p>\n The AdSimple Cookie Manager is a software that scans our website to identify and categorise all existing cookies. Additionally, you as the website visitor will be informed on the use of cookies via a cookie notice script. Then you can decide yourself which cookies you want to allow or deny.<\/p>\n We want to offer you maximum transparency when it comes to data protection. Before we can do so, we need to exactly determine which cookies have ended up on our website over time. Since the AdSimple cookie manager regularly scans our website and locates all cookies, we have full control over these cookies and can therefore act in compliance with the GDPR. This enables us to inform you precisely on the use of cookies on our website. If you agree to cookies on our website, AdSimple Cookie Manager will set the following cookie:<\/p>\n Name:<\/strong> acm_status All data collected by the AdSimple Cookie Manager is transferred and stored exclusively within the European Union. The collected data is stored on the AdSimple servers at Hetzner GmbH in Germany. Therefore, only AdSimple GmbH and Hetzner GmbH have access to the data.<\/p>\n You have the right to access and delete your personal data at any time. You can prevent data collection and storage by for example rejecting the use of cookies via the cookie notification script. Another option to prevent data processing or to manage it according to your wishes is your browser. Depending on the browser you use, managing cookies differs slightly. Below you will find links to the instructions for the most common browsers:<\/p>\n Chrome: Clear, enable and manage cookies in Chrome <\/a><\/p>\n Safari: Manage cookies and website data in Safari <\/a><\/p>\n Firefox: Clear cookies and site data in Firefox <\/a><\/p>\n Internet Explorer: Delete and manage cookies <\/a><\/p>\n Microsoft Edge: Delete cookies in Microsoft Edge <\/a><\/p>\nAutomatic Data Retention<\/h2>\n
\n
Cookies<\/h2>\n
For your better understanding of the following Privacy Policy statement, we will explain to you below what cookies are and why they are in use.<\/p>\nWhat exactly are cookies?<\/h3>\n
value:<\/strong> GA1.2.1326744211.152111596054-9
purpose:<\/strong> differentiation between website visitors
expiration date:<\/strong> after 2 years<\/p>\n\n
Which types of cookies are there?<\/h3>\n
<\/strong>These cookies are necessary to ensure the basic function of a website. They are needed when a user for example puts a product into their shopping cart, then continues surfing on different websites and comes back later in order to proceed to the checkout. Even when the user closed their window priorly, these cookies ensure that the shopping cart does not get deleted.<\/p>\n
<\/strong>These cookies collect info about the user behaviour and record if the user potentially receives any error messages. Furthermore, these cookies record the website\u2019s loading time as well as its behaviour within different browsers.<\/p>\n
<\/strong>These cookies care for an improved user-friendliness. Thus, information such as previously entered locations, fonts or data in forms stay saved.<\/p>\n
<\/strong>These cookies are also known as targeting-Cookies. They serve the purpose of delivering individually adapted advertisements to the user. This can be very practical, but also rather annoying.<\/p>\nHow can I delete cookies?<\/h3>\n
How is my data protected?<\/h3>\n
Storage of Personal Data<\/h2>\n
Rights in accordance with the General Data Protection Regulation<\/h2>\n
\n
Evaluation of Visitor Behaviour<\/h2>\n
TLS encryption with https<\/h2>\n
Google Fonts Privacy Policy<\/h2>\n
What are Google Fonts?<\/h3>\n
Why do we use Google Fonts on our website?<\/h3>\n
Which data is saved by Google?<\/h3>\n
How long and where is the data stored?<\/h3>\n
How can I delete my data or prevent it being stored?<\/h3>\n
It proofs rather difficult to receive any precise information on stored data by Google.<\/p>\nGoogle Analytics Privacy Policy<\/h2>\n
What is Google Analytics?<\/h3>\n
\n
Why do we use Google Analytics on our website?<\/h3>\n
What data gets stored by Google Analytics?<\/h3>\n
Value:<\/strong>2.1326744211.152111596054-5
Purpose:<\/strong> By deafault, analytics.js uses the cookie _ga, to save the user ID. It generally serves the purpose of differenciating between website visitors.
Expiration date:<\/strong> After 2 years<\/p>\n
Value:<\/strong>2.1687193234.152111596054-1
Purpose:<\/strong> This cookie also serves the purpose of differentiating between website users
Expiration date:<\/strong> After 24 hours<\/p>\n
Verwendungszweck:<\/strong> It is used for decreasing the demand rate. If Google Analytics is provided via Google Tag Manager, this cookie gets the name _dc_gtm_
Expiration date: <\/strong>After 1 minute<\/property-id><\/property-id><\/p>\n
Value:<\/strong> No information
Purpose:<\/strong> This cookie has a token which is used to retrieve the user ID by the AMP Client ID Service. Other possible values suggest a logoff, a request or an error.
Expiration date:<\/strong> After 30 seconds up to one year<\/p>\n
Value:<\/strong>1564498958.1564498958.1564498958.1
Purpose:<\/strong> With this cookie your behaviour on the website can be tracked and the site performance can be measured. The cookie is updated every time the information is sent to Google Analytics.
Expiration date:<\/strong> After 2 years<\/p>\n
Value:<\/strong> 1
Purpose:<\/strong> Just like _gat_gtag_UA_
Expiration date:<\/strong> Afer 10 minutes<\/property-id><\/p>\n
Value:<\/strong>3.10.1564498958
Purpose:<\/strong> This cookie is used to determine new sessions. It is updated every time new data or information gets sent to Google Analytics.
Expiration date:<\/strong> After 30 minutes<\/p>\n
Value:<\/strong> 167421564
Purpose:<\/strong> This cookie is used to determine new sessions for recurring visitors. It is therefore a session cookie, and only stays saved until you close the browser again.
Expiration date:<\/strong> After closing the browser<\/p>\n
Value:<\/strong> m|utmccn=(referral)|utmcmd=referral|utmcct=\/
Purpose:<\/strong> This cookie is used to identify the source of our website\u2019s visitor number. This means, that the cookie saves information on where you came to our website from. This could be another site or an advertisement.
Expiration date:<\/strong> After 6 months<\/p>\n
Value:<\/strong> No information
Purpose:<\/strong> The cookie is used to store custom user data. It gets updated whenever information is sent to Google Analytics.
Expiration date:<\/strong> After 2 years<\/p>\nHow long and where is the data saved?<\/h3>\n
\n
How can I delete my data or prevent data retention?<\/h3>\n
You can find more information on this at https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&tid=111596054<\/a>. We hope we were able to make you more familiar with the most important information on Google Analytics\u2019 data processing. If you want to learn more about the tracking service, we recommend both of the following links: https:\/\/marketingplatform.google.com\/about\/analytics\/terms\/gb\/<\/a> and https:\/\/support.google.com\/analytics\/answer\/6004245?hl=en<\/a>.<\/p>\nGoogle Analytics Reports on demographic characteristics and interests<\/h2>\n
Google Analytics Deactivation Link<\/h2>\n
Google Analytics\u2018 Data Processing Amendment<\/h2>\n
Google Analytics Google Signals Privacy Policy<\/h2>\n
Facebook Pixel Privacy Policy<\/h2>\n
Value:<\/strong> fb.1.1568287647279.257405483-6111596054-7
Purpose:<\/strong> Dieses Cookie verwendet Facebook, um Werbeprodukte anzuzeigen.
Expiration date:<\/strong> nach 3 Monaten<\/p>\n
Value:<\/strong> 0aPf312HOS5Pboo2r..Bdeiuf\u20261.0.Bdeiuf.
Purpose:<\/strong> Dieses Cookie wird verwendet, damit Facebook-Pixel auch ordentlich funktioniert.
Expiration date:<\/strong> nach 3 Monaten<\/p>\n
Value:<\/strong> Name of the author
Purpose:<\/strong> This cookie saves the text and name of a user who e.g. leaves a comment.
Expiration date:<\/strong> after 12 months<\/p>\n
Value:<\/strong> https%3A%2F%2Fwww.testseite\u2026%2F (URL of the author)
Purpose:<\/strong> This cookie saved the URL of the website that the user types into a text box on our website.
Expiration date:<\/strong> after 12 months<\/p>\n
Value:<\/strong> email address of the author
Purpose:<\/strong> This cookie saves the email address of the user, if they provided it on the website.
Expiration date:<\/strong> after 12 months<\/p>\nPrivacy Policy for Facebook\u2018s Automatic Advanced Matching<\/h2>\n
Facebook Data Policy<\/h2>\n
What are Facebook tools?<\/h3>\n
\n
Why do we use Facebook tools on our website?<\/h3>\n
What data is saved by the Facebook tools?<\/h3>\n
How long and where are the data saved?<\/h3>\n
How can I delete my data or prevent data retention?<\/h3>\n
Instagram Privacy Policy<\/h2>\n
What is Instagram?<\/h3>\n
Why do we use Instagram on our website?<\/h3>\n
What data is saved by Instagram?<\/h3>\n
The following cookies were used in our test:<\/p>\n
Value: <\/strong>\u201c\u201d
Purpose: <\/strong>This cookie is most likely set for security reasons to prevent falsifications of requests. We could not find out more information on it.
Expiry date:<\/strong> after one year<\/p>\n
Value: <\/strong>\u201c\u201d
Purpose: <\/strong>Instagram places this cookie to optimise its own offers and services in- and outside of Instagram. The cookie allocates a unique user ID.
Expiry date: <\/strong>after end of session<\/p>\n
Value: <\/strong>no information
Purpose: <\/strong>This cookie stores the login request of Instagram app users.
<\/strong>Expiry date: <\/strong>after end of session<\/p>\n
Value: <\/strong>ATN
Purpose: <\/strong>This is an Instagram cookie which guarantees functionality on Instagram.
Expiry date: <\/strong>after end of session<\/p>\n
Value: <\/strong>\u201c{\u201d194.96.75.33\u201d: 1901}:1iEtYv:Y833k2_UjKvXgYe111596054\u201d
Purpose: <\/strong>This cookie serves Instagram\u2019s marketing purposes.
Expiry date: <\/strong>after end of session<\/p>\nHow long and where are these data stored?<\/h3>\n
How can I delete my data or prevent data retention?<\/h3>\n
AdSimple Cookie Manager Privacy Policy<\/h2>\n
What is the AdSimple Cookie Manager?<\/h3>\n
Why do we use the AdSimple Cookie Manager on your website?<\/h3>\n
Moreover, you will always receive an up-to-date cookie notice that is data-protection compliant. This enables you to decide yourself which cookies you want to allow or deny via the checkbox system.<\/p>\nWhich data are stored by the AdSimple Cookie Manager?<\/h3>\n
Value:<\/strong> \u201c:true,\u201dstatistics\u201d:true,\u201dmarketing\u201d:true,\u201dsocialmedia\u201d:true,\u201dsettings\u201d:true}
Porpose:<\/strong> This cookie saves the status of your consent. This enables our website to read and adhere to the latest status, even during future visits.
Expiry date:<\/strong> after one year<\/p>\nHow long and where are the data stored?<\/h3>\n
How can I delete my data or prevent data retention?<\/h3>\n